( re-SHAPING )

re-Shaping fashion MADE IN ITALY

In this collection of interviews, leading voices in fashion reflect on how the industry can be reshaped through sustainability. From pioneering designers to forward-thinking entrepreneurs, each shares insights on innovative materials, circular production, and ethical practices. Together, their perspectives outline a future where creativity and responsibility move hand in hand, offering a vision of style that respects both people and the planet.

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Will textile waste become a resource or remain a problem to manage?
Emilio Russo (Managing Director * Blowhammer)
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How does your company and business model align with circular fashion policies?
Emilio Russo (Managing Director * Blowhammer)
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How does Blowhammer position itself in the fashion landscape?
Emilio Russo (Managing Director * Blowhammer)
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How will the balance between digital and physical evolve in fashion?
German Picco (Founder and CEO * Futureclo)
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How does Italian craftsmanship shape digitalization in today’s fashion?
German Picco (Founder and CEO * Futureclo)
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Is craftsmanship enough or must it merge with digital and managerial skills?
Antonella Vitiello (Technical Manager * Mita)
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How can training institutes bridge universities and enterprises?
Antonella Vitiello (Technical Manager * Mita)
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How can a regulatory paradigm shift create value from waste in the fashion supply chain?
Alessio Tissi ( Commercial Director * Dife)
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What structural barriers hinder Italian fashion circularity and how to manage them?
Alessio Tissi ( Commercial Director * Dife)
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How to build motivation and belonging and their impact on results and sustainability?
Giovanni Santi (CEO * Beste)
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What new structures make the supply chain more transparent and competitive?
Giovanni Santi (CEO * Beste)
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How can firms, academia and brands foster sustainable and shared innovation?
Andrea Betti (Sales Manager * Beredo)
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What solutions can drive circular transition in fashion?
Andrea Betti (Sales Manager * Beredo)
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What tools and strategies support the sustainable transition?
Emilio Leo ( Owner * Lanificio Leo)
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What is your approach to circularity and sustainability?
Emilio Leo ( Owner * Lanificio Leo)
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How was Lanificio Leo founded and evolved over time?
Emilio Leo ( Owner * Lanificio Leo)
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How can new regulations accelerate circular transition in fashion?
Elena Ferrero (Co-founder and CEO * Atelier Riforma)
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What are today’s main barriers to circular fashion?
Elena Ferrero (Co-founder and CEO * Atelier Riforma)
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How was Atelier Riforma founded and what is its mission in circular fashion?
Elena Ferrero (Co-founder and CEO * Atelier Riforma)
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How can artificial intelligence revolutionize garment reuse?
Elena Ferrero (Co-founder and CEO * Atelier Riforma)
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In what ways do you consider yourselves innovative within Italian fashion?
Federica Rossi (Curator * Museo della Calzatura di Villa Foscarini Rossi)
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Will factories become learning spaces or remain primarily production sites?
Federica Rossi (Curator * Museo della Calzatura di Villa Foscarini Rossi)
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What challenges arise in turning factories into learning environments?
Federica Rossi (Curator * Museo della Calzatura di Villa Foscarini Rossi)
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What role can museums play with educational labs and footwear institutes?
Federica Rossi (Curator * Museo della Calzatura di Villa Foscarini Rossi)

( insight )

FASHION HUMAN CAPITAL

In RHITA, the voices of companies, artisans, and innovators offer a living portrait of how Italian fashion is evolving. Each interview fragment opens a window onto a different tension or opportunity: the search for new forms of circularity, the rediscovery of craft, the promise of digital tools, the challenges of regulation, the desire for shared knowledge and more responsible futures.

 

These insights have been gathered into a set of thematic areas that mirror the transformations shaping the sector today, from material innovation to policy shifts, from waste-to-value practices to new models of collaboration. Alongside these themes, every contribution is also connected to RHITA’s three guiding dimensions — circular, phygital, and education — which frame the project’s vision of a fashion system capable of renewing itself while remaining deeply rooted in its cultural identity.

 

Together, these voices trace a constellation of perspectives that illuminate how Italy’s fashion landscape is imagining its next chapter: more connected, more conscious, and more attuned to the balance between tradition and innovation.