The fashion show, born from a collaboration between Yamamay and the Fashion Design and Innovation in Eco-Fashion degree programmes at the University of Campania “Luigi Vanvitelli”, represents an expression of a contemporary aesthetic language inspired by respect for the environment and experimentation with materials. Using Yamamay’s dead stock materials, the students were challenged to deconstruct garments and give them new life through innovative approaches and styles. The synergy between the company and the university, mediated by Prism, creates new value chains focused on shared objectives: reinterpreting the fashion system.