( University of Campania “L.Vanvitelli” )
Weaving sustainable textiles
Coordinator: Mariantonietta Sbordone
Partners: Design Lab + SenseILab
This case study illustrates the results of two Fashion Thesis dedicated to Design for Intelligent Inclusive Protection Systems. The One Health and Eco Health framework formed the theoretical basis for the research, guiding the integrated, multidisciplinary approach and enhancing the results, clarifying the objectives and consolidating the project process.
- to construct future-oriented consumer archetypes that address the gap between sustainable intentions and actual behaviours;
- to formulate practical guidelines that assist SMEs in redesigning their retail strategies in alignment with changing consumer demands;
- to raise consumer awareness of collaborative and alternative retail models, across both local and global contexts.
The Eco-Health Approach and the New Dimension of Design for Health
The participatory workshop unfolded over two main phases. The first phase engaged participants in reflecting on their consumption patterns through a scenario-based card activity. A visual mapping tool allowed each participant to represent their own practices—what they do, do not do, and would like to do—fostering both self-awareness and peer-to-peer comparison within the group.
The second phase invited participants to explore a range of sustainable fashion enterprises and compare them with more conventional industry models. This exercise fostered a broader awareness of the diversity within the fashion sector, highlighting emerging business models and stimulating personal reflections on consumption choices and opportunities for change.
Overall, the participatory workshop enabled the emergence of updated consumer archetypes—more conscious, flexible, and sustainability-oriented—and collected valuable insights to support fashion SMEs in the transition toward more inclusive, circular, and future-ready retail strategies.
